Pamela Anderson Redefines Midlife Wellness with Arrae

With menopause taking centerstage in the news, science-backed supplement brand Arrae is the latest wellness brand stepping up to the plate to rewrite the rules of the female body’s natural age-related progression by partnering with Pamela Anderson in promotion of its new supplement, MB-1 45+.

“Instead of resisting change, Pamela Anderson has always leveled it as a superpower, evolving with each chapter of life,” said Siff Haider, cofounder of Arrae. “We created MB-1 45+ to support women through the process of aging, while honoring the incredible insight and confidence they carry forward. And with Pamela at the heart of the campaign, we hope to amplify this message of thriving in every season of life.”

An extension of the company’s best-selling MB-1 (Metabolic Burn) line, this innovation aims to redefine how women navigate perimenopause, menopause and midlife changes. The natural formula revitalizes metabolism, balances hormones and provides steady energy levels — empowering women to show up with ease and confidence, says the brand.

Champions for Radiance and Self-Acceptance

A champion for inner radiance and self-acceptance, Anderson naturally inspires others to embrace their most authentic selves. The brand says her energizing spirit and grounded outlook on life affirms that menopause isn’t a “pause,” per se, but a new beginning. It’s a chapter where every woman deserves to feel deeply rooted in her hard-earned sense of self, insists the brand.

MB-1 45+ is targeted blend supports women through every stage of menopause using eight clinically-studied ingredients — including a targeted probiotic, essential nutrients and herbs. Two daily capsules increase circulating estrogen levels, reduce cravings, stabilize mood and promote healthy weight management. For optimal results, women are recommended to take MB-1 45+ for at least three months.

New York City Campaign and Flamingo Estate Partnership

The campaign will be brought to life in New York City with a bold takeover of the Prince Street subway station. The commuter hub was transformed into a “cultural manifesto, showcasing striking imagery” of Anderson across street-level digital panels and interior subway cards.

Arrae has also partnered with Flamingo Estate to curate regenerative farm boxes for a select number of tastemakers and influencers.